It is generally assumed that the onus of justification is on those who would prohibit an item of consumption or a manner of behaving.
A couple of years ago, Sprint rolled out a new advertising campaign touting the company’s unlimited data plan for the iPhone 5. The campaign, no doubt, reflected a well-researched judgment about what would resonate with Apple’s technology-savvy consumers. And what would resonate, apparently, was the desire (or temptation) to live one’s entire life online.
One particularly striking television commercial from that campaign begins with flashes of beauty—a leaf, a neuron, a cityscape, a boy greeting his mother in a scenic mountain setting—as the narrator explains that “the miraculous is everywhere: in our homes, our minds.” Yet simply appreciating and living with this pervading beauty is not enough: “We can share every second in data dressed in pixels.” Private life and private pursuits are things of the past.